Tuesday, March 8, 2011

Metal Gear Solid Zippo



The first stop of Argentine tourists, who stayed at home, it was the city of Cali. Reached the border between Ecuador and Colombia on Friday night and Saturday morning was the third largest city, ready to satisfy your desire to know another country over the long journey which aims to take you from Cordoba in central Argentina, to the north of the sub-continent. Decided to devote one day to travel to the capital of Valle del Cauca, Cinderella historically Colombian the sophisticated world of tourism. Many leisure travelers coming to the Atlantic Coast and Bogota, Coffee, and in recent years to the revitalized MedellĂ­n. However, this Cordoba had faith in Cali and wanted to cover it.

The first impression was that this is the lack of tourist information to the location of friends and strangers, and the excessive discretion of the municipal tourism office. Willing to go the center of the city, had long searched for a place to obtain sufficient guides to find the way through an area that should be well exploited recommend to tourists. However, the surprise was great when, instead of a color map with references to sites of great value to a foreign visitor, was given a photocopy of a map of the city in a letter size, black and white and without the slightest possibility of being useful for a tourist eager for information. While I was pleasantly surprised by the transport system in the capital of Valle, the biggest disappointment was expressed in a harsh sentence: Cali is not for tourism.

Cases like this are repeated daily throughout Colombia. And I bring up the subject when the World Economic Forum published this month Tourism Competitiveness Index than 139 countries, with a surprise even more disappointing that the impression that this Argentine history was an important region for the country: Colombia passed in 2011 to being ranked 77, after a 2009 where he held the position 72. That is, worsened the country's ability to be a world class tourist destination. We are over Morocco, Vietnam and Ecuador, but well below Mexico, Peru and Argentina. We are 77 posts in Switzerland, 71 United States and well outside the orbit of the destinations that attract millions of consumers of these services.

Down is the magical tale of a Madrid-level Bogotá or Buenos Aires itself, sadder still, if the Colombian capital, which is what has made further efforts to increase their participation in the tourism business is inadequate, the regional capital case contained in the imagination of international tourists. No city has first-class hotel infrastructure, and if so its amount is far below the minimum required. The country has a poor transport network that makes travel expensive and uncomfortable for locals and foreigners. Colombian airports do not help much and the low range of destinations to and from cities like Cali and Barranquilla suggest that Colombia is far from a desired destination for tourism. Cities are not good for the tourist services that the country can give to a visitor is insignificant and it feels to come to Colombia is more like going to a country in Africa, where the occasion of the visit is more like for risk and adventure for the pleasure and comfort.

By proportion, it is clear that most tourists are seeking more sophisticated pleasures, comfort and feel at home but outside, a harsh fate. Not much consolation then promoting brand marketing campaigns country, undertaken several years ago, when the perception is outside national boundaries suggest that the cost has been assumed in this campaign that the expected benefit from it. Something leave another thought: Can Colombia be an international destination does not offer an appropriate infrastructure and services to the needs of visitors?, Must see, because as soon fate Colombia lies more in the hearts of a few adventurers in the plans of wealthy foreigners wishing to see the world.

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